From the monthly archives:

February 2012

Making it Stick: The 4 Steps to Turning Book Marketing from a Science into an Art

by Omar 02.06.2012

In my previous life as a Sr. Marketing Director for a large pharmaceutical company, I was known for making brash predictions come true -like doubling sales of a troubled brand in merely 12 months. Since then, in my current job, I’ve taken a struggling meeting production company from the brink of bankruptcy to a company [...]

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