Well we’ve been making great strides towards becoming an official company. We’ve got web presence, we’re all over facebook and Twitter, and we’re officially LLC. Now we’ve got another thing developed to make us more “official”. The official TPC logo!
Marketing professionals will be the first to tell you that one of the most important parts of branding is the company logo. You want this logo to not only be eye-catching and represent your company, but you want it to be sufficiently unique to where, when folks see it, they immediately know “That’s a TPC product.” Since my partners and I are trying to build an empire here, we took the process of designing and selecting our logo VERY seriously.
Unfortunately, none of the TPC three have graphic design skills, so this was one area where we decided to strategically outsource. When I worked at the Center for Cultural Studies, I collaborated with a fantastic designer, Kim Ferrell. I hired her to design the book cover for my novel, WHEN LOVE ISN’T ENOUGH, and was so pleased with her work that we decided to hire her to design the TPC logo as well.
I elaborate more fully on the logo design process in the TPC Tip – Designing your Company Logo. But needless to say, after all the tweaks and revisions, we were presented with the most beautiful of logos… Behold –
My heart swells with pride when I look at this symbol, the visual representation of what Omar, James, and myself are trying to build. It’s so creative, evocative, and multi-faceted! We are SO official!!!
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