Building a Marketing Plan

So you’ve finished writing your book. It’s been content edited and copy edited to perfection. You’ve gotten feedback from readers. You’ve designed your cover, written the back cover copy, bought ISBNs and barcodes and built your business plan. You’re ready to hit bookshelves virtual and physical, right?

Wrong.

◘ How are you going to sell it?
◘ Where are you going to sell it?
◘ Who are you going to sell it to?
◘ Why will they buy it?
◘ How much will they be willing to pay for it?
◘ How will you entice them to buy it?
◘ How many books do you need to sell to break-even? To make a profit?
◘ What’s your promotional plan and budget to break away from the pack and become a Purple Cow?

These questions become the foundation for your marketing plan. There are some great books out there that help stimulate the thinking around this. TPC recommends:

- Word of Mouth Marketing
- 1001 Ways to Market your Book
- Be the Media

And don’t fret. Here’s a Powerpoint template we created to get you started! Why? Because we love you!

Good luck and good selling!

TPC