What the $%#@ is SEO?
I still remember the first time I encountered the acronym S.E.O. which stands for Search Engine Optimization. TPC had just launched our blog on wordpress and I was having a conversation with my extremely tech say brother. He schooled me on the way the web worked in 2010. It was all about building trust through transparency and great content, and getting found. He explained to me how search engines like Google and Bing basically rank websites by specific key words, word combination’s, and/or tags. Then he hit me with SEO. Basically, in the old days (pre 2005 or so) companies were able to pull customers to their sites through banner advertisements and pop-ups. But as consumers became increasingly immune to these tactics, companies had to get smarter. Due to the emergence of Google, people were spending hours ignoring or blocking pop-ups and banners and an equal amount of time actively searching for things online. Therefore, if you could align your web content with what people were searching for, you could become the primary information source they were looking for and generate constant traffic to your web properties. Content was key, but it was more than that, you had to build a site that made it easy for search engines to categorize your keywords, and content and push you up in those search rankings. The age of SEO was born!
Here are four things you need to focus on in order to optimize your web content for today’s search engines:
1. Find keywords
2. On page SEO
3. Off page SEO
4. Measure, analyze, adapt, and calibrate
Here are some great sites which give away information regularly on this topic:
• www.websitegrader.com (free service to check your website grading)
• www.sitemeter.com (provides free website traffic analytics)
• www.googleanalytics.com (a slightly more advanced tool on website traffic and activity)